Current:Home > NewsDelta expands SkyMiles options after outrage over rewards cuts -MarketLink
Delta expands SkyMiles options after outrage over rewards cuts
View
Date:2025-04-17 09:49:06
Delta announced it had expanded its SkyMiles membership options Wednesday after an uproar from customers about cuts made to the rewards program in September.
The Atlanta-based airline corporate offices faced both backlash on social media and customer outreach after limits were placed on the number of times members could access the "Delta Sky Club" and reach Medallion status in an effort to reduce crowds.
Delta CEO Ed Bastian said the company "probably went too far" in benefit reductions, and he promised modifications.
As part of the cuts, passengers flying in basic economy class were no longer going to be allowed into Delta's Sky Club lounges beginning in Jan. 2024, regardless of whether or not they had a platinum card or any other premium credit card. It also became more difficult for customers to use their miles to book travel.
An email sent to SkyMiles customers from Bastian said he understood the disappointment "many of you felt by the significance of the changes," but that the company has faced challenges in its delivery of "premium service experiences."
Airlines have made it increasingly difficult for customers to redeem miles after the global pandemic ended and interest in travel increased significantly. But Delta customers pushed back, and some frequent flyers threatened to take their business elsewhere.
Based on the feedback received from customers, Delta announced on its website that it would be adding new benefits for SkyMiles members, which they could begin earning in 2024 and redeem in 2025. Changes include easier access to medallion status, greater flexibility with lounge access, and increased rewards for long-term loyalty.
Highlights include:
- Reduction of the number of Medallion Qualification Dollars (MDQ) to reach Diamond, Platinum, Gold and Silver Status.
- SkyClub lounge visits include all entries within a 24-hour period after the first visit.
- Additional flexibility to purchase daily SkyClub lounge access and an annual individual membership.
- More options to rollover balances.
- Enhanced rewards and choices for membership.
- In:
- Delta Air Lines
Cara Tabachnick is a news editor for CBSNews.com. Contact her at cara.tabachnick@cbsinteractive.com
veryGood! (6)
Related
- Buckingham Palace staff under investigation for 'bar brawl'
- Biden Heads for Glasgow Climate Talks with High Ambitions, but Minus the Full Slate of Climate Policies He’d Hoped
- Former Northwestern football player details alleged hazing after head coach fired: Ruined many lives
- Former Northwestern football player details alleged hazing after head coach fired: Ruined many lives
- A White House order claims to end 'censorship.' What does that mean?
- Donald Trump Jr. subpoenaed for Michael Cohen legal fees trial
- The Pence-Harris Showdown Came up Well Short of an Actual ‘Debate’ on Climate Change
- Q&A: A Republican Congressman Hopes to Spread a New GOP Engagement on Climate from Washington, D.C. to Glasgow
- Romantasy reigns on spicy BookTok: Recommendations from the internet’s favorite genre
- China's economic growth falls to 3% in 2022 but slowly reviving
Ranking
- Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
- COP26 Presented Forests as a Climate Solution, But May Not Be Able to Keep Them Standing
- As prices soar, border officials are seeing a spike in egg smuggling from Mexico
- How to deal with your insurance company if a hurricane damages your home
- Meta releases AI model to enhance Metaverse experience
- New York orders Trump companies to pay $1.6M for tax fraud
- Exxon Touts Carbon Capture as a Climate Fix, but Uses It to Maximize Profit and Keep Oil Flowing
- Activists See Biden’s Day One Focus on Environmental Justice as a Critical Campaign Promise Kept
Recommendation
Bill Belichick's salary at North Carolina: School releases football coach's contract details
Untangling Exactly What Happened to Pregnant Olympian Tori Bowie
Kim Kardashian Reacts to Pregnant Kourtney Kardashian and Travis Barker’s Baby News
Kourtney Kardashian Is Pregnant, Expecting First Baby With Husband Travis Barker
Jamie Foxx reps say actor was hit in face by a glass at birthday dinner, needed stitches
Warming Trends: Global Warming Means Happier Rattlesnakes, What the Future Holds for Yellowstone and Fire Experts Plead for a Quieter Fourth
Kourtney Kardashian and Travis Barker Expecting First Baby Together: Look Back at Their Whirlwind Romance
The Trump Organization has been ordered to pay $1.61 million for tax fraud